The
Brand

No bells. No whistles. Bold, straight forward, and genuine. This is Rugby. This is Canada.

About
Rugby Canada

Our brand was built on the themes that make this sport remarkable. Courage, Unity, Fun, Respect and Integrity.

OUR BRAND PILLARS

COURAGE

In Canada, we play with courage, and we act courageously. On and off the field.

UNITY

We are one country, one community and One Squad: men, women, 15s and 7s. Together we will build, and together we are strong.

FUN

We cherish the joy we get from the game of rugby in Canada. And we protect it.

RESPECT

We respect ourselves, each other, and our game. We honour and celebrate the legacy of those who have come before us.

INTEGRITY

We are defined by our actions, not our intentions. We hold ourselves and each other accountable.