The
Brand
No bells. No whistles. Bold, straight forward, and genuine. This is Rugby. This is Canada.
About
Rugby Canada
Our brand was built on the themes that make this sport remarkable. Courage, Unity, Fun, Respect and Integrity.
OUR BRAND PILLARS
COURAGE
In Canada, we play with courage, and we act courageously. On and off the field.
UNITY
We are one country, one community and One Squad: men, women, 15s and 7s. Together we will build, and together we are strong.
FUN
We cherish the joy we get from the game of rugby in Canada. And we protect it.
RESPECT
We respect ourselves, each other, and our game. We honour and celebrate the legacy of those who have come before us.
INTEGRITY
We are defined by our actions, not our intentions. We hold ourselves and each other accountable.